Our story
Our mission is to regenerate the land, reconnect people with nature, and build a sustainable food system for Tunisia and beyond.
Matmoura started with a simple question:Â
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How can we be part of the solution?
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After years in international logistics and environmental journalism, we knew the problems our world faces. But as we prepared to welcome our first child, we wanted to do something about them.
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We kept coming back to the land. Healthy soil grows healthier food, holds more water, supports more life and stores more carbon.
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For us, Tunisia was the natural place to begin.
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One farm won’t solve it all. But it’s a place to start, learn and show what’s possible.
Akrem has over 15 years experience in international logistics and business development, including as an entrepreneur. Born and raised in Tunisia, he has an extensive professional network in his home country. He holds a Masters Degree in Sustainable Agrifood Systems from the EIIS and has trained in Holistic Management and Permaculture Design.
Akrem AjmiÂ
Co-founder and CEO
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The founders
Sophie KirbyÂ
Co-founder and Creative Lead
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Sophie has over a decade’s experience as a television journalist and producer for outlets including the
BBC, Reuters and DW. She specialises in environmental and well-being topics and is passionate about helping people (re)connect with themselves, each
other and the living planet.
Fourat Zarkouna
Managing Director
Fourat is a food industry engineer with expertise in quality management and optimisation of agri-food processes.
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Our team
Wayne Weiseman
Consultant and mentor
Permaculture teacher, designer and an expert in biodynamic methods.
Imed Werghi
Consultant
Imed is a specialist in olive and dairy farms with extensive experience in agricultural project management in Tunisia.Â
Our values
Leave things better
For the land, the people we work with, and the places around us.
Share what we learn
What works, what doesn't, and what we're still figuring out.
Stay curious
Science, local knowledge and the land itself all have something to teach us.
Think long term
Make decisions with future generations in mind.
Through openness, fairness and respect.
Build trust
